![]() LinkedInĪnd while LinkedIn’s audience isn't as big as mainstream social networks like Facebook, Twitter, or Instagram, it's a highly lucrative audience. LinkedIn quarterly revenue and revenue growth. If you are a sales professional, for example, LinkedIn is both an indispensable way to learn about potential clients and an essential way to find out about new job opportunities. LinkedIn is most valuable in professions where a bulging Rolodex was once a prized professional asset. Today the site has more than 100 million monthly active users. While journalists like me do most of their professional networking on Twitter, there are lots of professions where LinkedIn is considered an essential networking tool. ![]() ![]() ( It didn’t.)īut my experience is not universal. I gradually became more annoyed by the deluge of emails from distant acquaintances asking to "add you to my professional network on LinkedIn," so I eventually deleted my account, hoping that would make the emails stop. I joined LinkedIn about a decade ago, but I didn’t find it very useful. I remember the surprise I felt a couple of years ago when I learned that LinkedIn has been enjoying robust growth. LinkedIn fits this new strategy perfectly, and it will help Microsoft both broaden the set of business customers it can serve and deepen the relationship with those it already serves. Microsoft's early success came from dominating the market for PC software, followed by a period of struggle in which it tried to basically copy that business over to the mobile world and failed.īut under the leadership of relatively new CEO Satya Nadella, Microsoft is shifting to become a company that primarily sells online services to business customers. LinkedIn isn’t a very cool company, but neither is Microsoft, and LinkedIn has a thriving business focused on helping professionals find jobs and companies find workers.īeyond the dollars changing hands, the acquisition of LinkedIn cements a broader shift in Microsoft’s corporate strategy that many consumers still haven’t noticed. But if you're in a profession that doesn't use LinkedIn much, you might be surprised to learn that LinkedIn is not only still in business but is worth $26 billion.īut this is no blunder. If you’re in a profession that makes heavy use of LinkedIn, this deal may make perfect sense to you. In one of the year's biggest technology deals, Microsoft is buying LinkedIn for $26 billion. ![]()
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